Blue Night Falls.

Hello everyone.

Time for Wardrobe Wednesday.

I am wearing

Blue night fall top and skirt - Courtesy Ashley Zaba
Chain : Aldo (gift) as seen in Leopard Love (worn as earrings)
Bracelet: Yebhi.com
Heels : Catwalk (got during 50% sale for 799 Rs).
Envelope Bag : crunchyfashion.com as seen in Leopard Love.
Makeup :M.A.C/ Maybelline. (I am wearing Watershine pure Maybelline lipstick and Revlon shimmer gloss).
Eyeliner - Maybelline color mix eye pencil (blue & green).



Today I would like to introduce a very talented fashion designer - Ashley Zaba. Contemporary and innovative fashion label Ashley Zaba is stylish, chic, unique and colorful.

Ashley Zaba label was founded in 2008. Since the conception Ashley Zaba has participated in various fashion shows in and around Ontario. Her label expanded to USA within a year of conception.

I am extremely honored (must say very lucky as well) to introduce Ashley Zaba and her creations to India. I asked her few questions about her, her inspiration and how her label originated and evolved. This is what she had to say...


1. Your where do you get your inspiration from and how you interpret it to your lovely design?

A lot of my inspirations come from countries or cities that I have travelled to, both literal or interpreted through books/tv/internet. The latest collection for spring summer 2012 was inspired from my travels at the start of 2011 to Colombia to visit a friend. I love the freedom travel gives you to go out of your confort zone and experience something new and thats what I want to convey through my designs.

2. In your earlier years, how did you decide that you eventually wanted to become a designer?

My mother was very inspriating in my earlier years (and still is now!), she is an avid artist, with painting, drawing and when my sister I am were small she would sew our skating or dance costumes. Into my teens going through school I excelled in art and fashion and with my love of designing and sewing I went on to pursuing an education in Fashion Design, at Fanshawe College in London, Ontario

3. Who is your inspiration?

I do not have one set inspiration, I feel everyday I am seeing something new and fresh that is pulling me in different ways. A fasination of mine right now are aerial country photos in this book my sister gave me called Earth from Above 365 Days by Yann Arthus-Bertrand

4. Does the preparation of a season's collection take time?

The preparation of a collection does take time. I start with a concept board, similar to anything you see on polyvore or pinterest with all the photos/colour stories/fabrics anything at all really!! From there I search for fabrics and trims and anything else that will inspire my choices once I start sketching the designs. As soon as I have a clear direction in concept and textiles I will go into sketching lots of different designs until I can select my final edits. From there I will go into production, and because I am an emerging designer I sew all the samples for the various photoshoots as well as my sales rep. I would ideally love 4 months to work solely on the next season but I am always thinking ahead!

5. How do you intend women to feel when wearing Ashley Zaba labeled clothing?

I would expect a women wearing Ashley Zaba would feel unique, modern, strong and wants to stand out in front of the crowd in the bright bold colours that are my aesthetic.


6. What do you have to say to the next generation, particularly for those hoping to follow in your footsteps?

Advice for designers who are starting out: strength, determination and a good support system are key factors.
It’s a gradual build, we all have to start out somewhere; I wouldn’t be here today without of the support of others. All the positive feedback and my clients make the struggle a lot easier and realistic. In this business you have to have the drive, I’m a big believer in that, you have to want this business; the limitations only make you want it more!!


7. One celebrity whom you would love to design an outfit.
Michelle Williams - I am a big fan of her movies and she always seems to look edgy/quirky and elegant at the same time no matter what high/low designer she is wearing.

8. ____________________________ ?? ( Wondering why it is blank?)

Well Ashley has agreed to answer any question you guys want to ask her. I got a chance to get to know her on a personal level. She is not only a talented designer but a great friend.

I want you guys also to get to know "the talented designer" Ashley Zaba.

So I am conducting a twitter interview with Ashley at 9:00 p.m. IST tomorrow (29 Feb 2012).

So leave a comment with any question you would like to ask Ashley and don't forget to log into your twitter account tomorrow at sharp 9:00 p.m.

Check out Ashley Zaba's website and don't forget to follow her on twitter and Facebook.

Website : http://www.ashleyzaba.com/

Facebook : http://www.facebook.com/pages/Ashley-Zaba/139146686156627

Twitter : https://twitter.com/#!/AshleyZaba

P.S. It was extremely windy the day we shoot these photos. My earrings literally flew away! Do let me know what you guys think of the revamped blog and layout.

WINNER OF "MY DELICIOUS ABATABA" GIVEAWAY IS......

We loved the poem you wrote. It was unique and you win the item of your choice : "Bombon ring" http://abataba.com/epages/eb6069.sf/en_GB/?ObjectPath=/Shops/eb6069/Products/6098

You shall be contacted by ABATABA Team within next 15 days.

For those who missed out the Twit - interview, I am putting out the snapshot soon. :)

Blue Night Fall outfit is currently on sale for just next two days. To buy click on the link below.
http://www.ustrendy.com/store/product/42351/night-falls-top-show-stopper-skirt-top-skirt-combo


You can also connect with me via twitter or facebook.

Follow @megha_varshini


Loads of love,